Aunty Hong
Aunty Hong is a premium festive treats brand that pays homage to the importance of food and family.
The Strategy
Behind the Brand
With the Aunty Hong brand, Layers journeyed with the client from conceptualisation to launch. With stiff competition in the same space, the brand stood out from the crowd with its positioning as a premium yet affordable option - this guided all branding and marketing efforts, achieving stellar results in its first year of launch.
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